The Role of Online Travel Agents in the Experience Economy
نویسندگان
چکیده
Our society has evolved through the product economy and the service economy to the experience economy. Due to this fact the value of a travel product, nowadays, is far beyond the goods and services. Experiences are driving the travel industry and make the travel product more and more diverse. Moreover, not only the travel experience itself, but also an experience of buying a travel package becomes extremely important for tourists. In such new economical circumstances it is necessary for travel providers to understand the desires, motivations and requirements of the travellers, as well as unique features of the tourism product. This paper provides a detailed analysis of the above-mentioned factors and suggests that online travel agents have the highest potential to exploit the benefits of the experience economy. The presented “World Trotter” travel agency prototype addresses the identified drawbacks of existing travel providers and gives motivation for future development of online travel agents.
منابع مشابه
Travel Agency Awareness of the Health Risks of International Travel; A Pilot Study
Introduction: Travel agencies may be consulted by intending travelers seeking pre-travel health advice. Travel agents should be equipped to deal with such queries and have access to a source of high quality travel health advice. This study aimed to establish the level of knowledge of travel health risks among Irish travel agencies. Methods: A web-based su...
متن کاملResearch on the Challenges and Business Model Innovation of Online Travel Booking in the New Normal Economy —Based on the Creating Customer Theory
China's economic and social development has entered into a stage of steady growth, structural adjustment and innovation-driven leading. In the "new normal economy ", the business model of China's online travel booking is facing the new overturning and challenges, which is unable to ensure the sustainable development of the companies without innovation. Based on creating customer theory and comb...
متن کاملE-shopping and in-store shopping status in Tehran: Can e-shopping reduce traffic in the future?
Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...
متن کاملFeasibility of Obtaining Sufficient Numbers of Responses to Questions About Travel Intentions, Thereby Facilitating Effective Health Messaging
Introduction: The medical literature has identified a variety of health risks associated with travel. Risks depend on the susceptibility of the traveler, the specifics of the destination, the mode of transport, and on chance events. Ill-prepared travelers who underestimate travel risks may encounter a variety of health problems. In order to eventually increase the capability of...
متن کاملInvestigating the Effects of Economic Shocks with housing Finance in a DSGE Model
With the introduction of any given variable in random dynamic general equilibrium models, the behavioral functions of economic agents will change, and consequently the shocks to the economy show a different direction and response. One of the most important sectors in the dynamics of a countrychr('39')s economy is the housing sector and one of the main determinants of the stagnation and boom of ...
متن کامل